Audio Branding

2 Tips to Maximize Your Restaurant’s Revenue Through Streaming the OPTIMAL MUSIC

July 26, 2016

There is background music everywhere. You hear it in restaurants, hotels and retail stores.

Restaurateurs and managers are increasingly utilizing it to enhance their dining atmosphere.

However, music can do so much more than just improving the soundscape. There is unrealized potential in the power of sound and music in terms of revenue and productivity maximization.

Yes, there may already exist a positive coefficient between music and revenue currently in your restaurant. But how do we maximize it?

Category: Audio Branding

Here’s 3 Reasons Why You Should Stop Streaming Music from YouTube for Your Business

July 12, 2016

There exists easily accessible and almost infinite audio-visual content on YouTube; it is little wonder business owners and managers have used YouTube as a background music source for their restaurants, hotels, and retail outlets.

Granted, it is highly convenient. At the bare minimum, you’d need just a smartphone and a decent internet connection, to connect to your sound system. Do a quick search for those 3-5 hour playlists, leave your device running, and you are back to performing your usual work.

Short-term fix? Yes, just maybe.

Category: Audio Branding

4 Neglected Factors That Make Your Restaurant Too Noisy (Leading to Revenue Loss!)

June 30, 2016

You Can’t Ignore Noise Anymore!

What’s a soundscape? Think landscape, but instead of visuals, it comprises of sounds.

It is the sonic environment that your restaurant is operating in. Just like the visual elements (trees and buildings), there are natural and man-made sounds. Utensils clanging, movement of tables and chairs, a diner’s conversations, background music etc. all make up a restaurant’s soundscape.

A restaurant’s soundscape is part of the atmosphere, one of the crucial factors which affects the perception of a diner’s meal. No matter how good the food is, a diner’s impression of the meal will always be influenced by the atmosphere.

Category: Audio Branding

5 Awfully Undervalued ‘Soundpoints’ That Your Restaurant May Not Be Utilizing

June 17, 2016

The Need to Strengthen Brand Messages with Sound

It’s no secret that consumers are growing tired of advertisements, and increasingly distrusting them, be it due to annoyance or lack of credibility.

In today’s overcrowded marketplace, it’s not effective claiming to be the best seafood restaurant around town anymore. Everyone is serving the same seafood in a 5 block radius.

Category: Audio Branding

Now You Can Make Customers Spend More in Your Restaurant (Without Even Speaking to Them!)

June 7, 2016

Numbers, numbers, numbers. The language of business.

In theory, numbers are straightforward to manipulate. To increase profits, maximize your revenue and cut your costs.

We all know that it is easier said than done. Labour and rent costs are the bane of all F&B outlets. How do you cut your costs without undermining the quality and value of your products and services?

Have you ever thought about maximizing your revenue by making your customers spend more? In this undifferentiated and highly competitive market where everyone in the F&B sector is waging price wars with competitors and trying to satisfy today’s overly price-sensitive customers at the same time…

There is a way.

Category: Audio Branding

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